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Mosad Zineldin

Mosad Zineldin

Linnaeus University


Mosad Zineldin a Professor of Strategic Marketing and Management. Master in Psychology and Master in Peace and Development. 1997-2000 served as a Chairman of the Marketing Department at the School of Management and Economics, Växjö University, Sweden.. Taught at the School of Business, Stockholm University for many years in Finance, Investment, Management and Markting. Engaged in a considerable number of research and consulting activities and responsible for a number of EU/Tempus projects. Has participated in different international conferences as a presenter and a keynote speaker. Organizer and chairman of different international conferences. Wrote and published several books and numerous articles in many different international journals. The book TRM “Total Relationship Management,” is the first book in the world to outline the framework of relationship management from a holistic totality and multifunctional perspective. Has held many visiting appointments in several countries

Research Interest

His research interest includes Marketing, Economy, Economy, Health and Caring Science