A marketing plan is a strategic document to achieve specific business goals and objectives over a specific time period. Crafting any hospital marketing plan is a near-impossible task. The principal challenge is to satisfy the numerous and diverse internal demands, and to do so with finite (and often shrinking) resources. It needs to be a cohesive, coordinated plan that effectively reaches your organization’s various audiences and serves or supports a range of service lines in a variety of service areas.

Ambulatory Healthcare is medical care given on an outpatient basis, Counting consultation, intervention, diagnosis, observation, treatment, and rehabilitation services. Ambulatory Healthcare can include advanced medical methods and procedures even when provided outside of hospitals.  Public Healthcare ambulatory care facility in Maracay, Venezuela, providing primary Healthcare for ambulatory care sensitive conditions. Ambulatory care sensitive conditions (ACSC) are healthcare conditions where appropriate ambulatory Healthcare prevents or decreasing the need for hospital admission, such as chronic obstructive pulmonary disease. Many Medical researches and diagnosis for acute and chronic illnesses and preventive health care can be performed on an ambulatory basis, including small surgical and medical procedures, most types of dental services, dermatology services, and many types of diagnostic procedures Other types of ambulatory care services include blood Tests, X-rays, and in some cases telephone consultations.

Oral Health is the practice of keeping mouth and teeth clean in order to avoid all the dental problems which arise due to not maintaining proper oral hygiene. In conditions like gingivitis, periodontitis, and dental trauma, such as subluxation, oral cysts, maintaining good oral practice is must.

The Healthy People 2020 Project, a federal initiative to chart the nation’s public health issues and develop action plans to overcome them, identifies oral health as one of the key indicators of a healthy population, pinning good dental care to reduced risk of diabetes, heart disease, stroke, premature or low birth weight, and chronic oral pain.

Health-care settings include hospitals, health centres, clinics, dental surgeries and general practitioner facilities. They provide an opportunity to educate visitors and the general population about minimizing disease transmission by providing targeted messages and a “model” safe environment. Messages can also contribute to a safe home environment, which is especially relevant to the trend towards increased home-based care in both developing and developed countries. The development and implementation of national policies, guidelines on safe practices, training and promotion of effective messages in a context of healthy medical facilities will decrease the number of infections associated with health-care settings. The international policy environment increasingly reflects the problem of health-care associated infections. The eight United Nations (UN) Millennium Development Goals1 include goals on maternal health (there are an estimated 529 000 maternal deaths per year), as well as other goals relating to major diseases and infant mortality.

Though the concept of health IT includes the use of technology in the healthcare field, health informatics is not synonymous with health IT. Instead, informatics is “the science, the how and why, behind health IT,” according to the Centers for Disease Control and Prevention.

Health informatics applies informatics concepts, theories, and practices to real-life situations to achieve better health outcomes. This includes collecting, storing, analyzing, and presenting data in a digital format.

Nutrition education is any blend of instructional courses, in the midst of natural backings, intended to encourage voluntary reception of food choices and various nutrient and food related practices contributory to health. It is conveyed through numerous settings and includes exercises at the individual, group and strategy levels.

Adoption and utilization of EHRs are increasing rapidly but variably, given pressures of financial incentives, policy and technological advancement. Adoption is outpacing published evidence, but there is a growing body of descriptive literature regarding incentives, benefits, risks and costs of adoption and utilization. Further, there is a rising body of evidence that EHRs can bring benefits to processes and outcomes, and that their implementation can be considered as a healthcare management strategy. Obstetrics and gynecology practices have specific needs, which must be addressed in the adoption of such technology. Specialty specific literature is sparse but should be considered as part of any strategy aimed at achieving quality improvement and practice behavior change. Obstetrics and gynecologic practice presents unique challenges to the effective adoption and use of EHR technologies, but there is promise as the technologies, integration and usability are rapidly improving. This technology will have an increasing impact on the practice of obstetrics and gynecology in the coming years.

Big Data analysis can be used for actual decision making in healthcare domain by altering the existing machine learning algorithms. Big data can be examined with the software tools which are usually used as a part of predictive analytics in medicine, data discovery, text mining and statistical analysis. Business Intelligence software and data visualisation tool can be a part of analysis process. In current years, the introduction of data analytics to large volumes of healthcare data collected on daily basis have unlocked abundant new chances and challenges in the field of medical informatics.

Health insurance is an insurance product which covers medical and surgical expenses of an insured individual. It reimburses the expenses incurred due to illness or injury or pays the care provider of the insured individual directly.

Medicare or medical costs are rising year on year. As a matter of fact, inflation in medicare is higher than inflation in food and other articles. While inflation in food and clothing is in single digits, Medicare costs usually escalate in double digits.

For an individual who hasn’t saved that much money, arranging for funds at the eleventh hour can be a task. This is particularly daunting for seniors, given that most ailments strike at an advanced age.

One way to provide for health-related / medical emergencies is by taking health insurance. Health insurance offers considerable flexibility in terms of disease / ailment coverage. For instance, certain health insurance plans cover as many as 30 critical illnesses and over 80 surgical procedures. The insurance plan disburses the payment towards surgery/illness regardless of actual medical expenses. The policy continues even after the benefit payment on selected illnesses.

Studies of hospital admissions throughout the country reveal an on-going decline which started in 2009. The changes have been small but steady. For instance, there were almost 36.2 million admissions in 2012 according to the American Hospital Association. By 2013, this fell to about 35.4 million which translates to a drop of 2%. The outpatient figures, meanwhile, show an opposite trend. This type of visit to the hospitals actually increased in the same time period to over 787 million for a rise of 1.2%. This might seem like a small percentage but the large base means that the number of people affected is nontrivial.

If we look at a broader time span, then the changes appear to be truly startling. The number of outpatient observation stays increased by 96% from 2006 to 2013. In other words, visits nearly doubled in a period of six years. A Medicare Payment Advisory Commission report released in 2015 supports these findings. This Med Pac paper says that the use of outpatient services increased by 33% over the past seven years. Various events and activities are being suggested as the reason for this clear shift.

The Cleveland Clinic Health System also published its own study on the matter. They focused on the number of inpatient admissions for an 11-hospital network and found a 3.25% fall in 2014. They had 40,186 visits in 2013 which dropped to 38.880 the following year. The opposite happened on the outpatient side of things in the health system. They observed a 14.15% increase during the exact same period.

The IT system has revolutionised the field of medicine. In this fast-paced world of medicine, it is a daunting task to manage a multi-speciality hospital. A hospital management system (HMS) is a computer or web based system that facilitates managing the functioning of the hospital or any medical set up. This system or software will help in making the whole functioning paperless. It integrates all the information regarding patients, doctors, staff, hospital administrative details etc. into one software. It has sections for various professionals that make up a hospital.

According to the U.S. Bureau of Labor Statistics (BLS), job openings for medical and health services managers should increase by 17% between 2014 and 2024. This growth is due in part to changes in healthcare insurance regulations, the need for cost control measurements and mandated computerization of hospital records. The BLS predicts that professionals with advanced training and administrative experience may find many employment and advancement opportunities.

Public health is the science of protecting and improving the health of people and their communities. This work is achieved by promoting healthy lifestyles, researching disease and injury prevention, and detecting, preventing and responding to infectious diseases. Public health professionals try to prevent problems from happening or recurring through implementing educational programs, recommending policies, administering services and conducting research—in contrast to clinical professionals like doctors and nurses, who focus primarily on treating individuals after they become sick or injured. Public health also works to limit health disparities. A large part of public health is promoting healthcare equity, quality and accessibility.

Pediatric Health Care is a comprehensive pediatric practice designed to meet the needs of the sick and healthy child.

Improving the well-being of mothers, infants, and children is an important public health goal for the United States. Their well-being determines the health of the next generation and can help predict future public health challenges for families, communities, and the health care system. The objectives of the Maternal, Infant, and Child Health topic area address a wide range of conditions, health behaviors, and health systems indicators that affect the health, wellness, and quality of life of women, children, and families.

This wide-ranging account of traditional medical practices is intended to provide health administrators and practitioners with background information that may help them improve health care coverage, especially in developing countries, through a judicious blending of orthodox and unorthodox health research.

Telemedicine has not only expanded and improved access to healthcare services, but also increased patient engagement and enabled more efficient care models. The Department of Veterans Affairs (VA) is one of the largest providers of Telemedicine services. Last year, more than 700,000 veterans accessed VA telehealth services, which include everything from mental healthcare to surgical specialist consultations. But it’s not just veterans who are benefiting. One of the biggest advantages of Telemedicine services is easy access to on-demand care. During a telemedicine consultation, a physician can inquire about symptoms, discuss treatment and determine whether a prescription is necessary.

Beyond providing massive expansions in health coverage via Medicaid and subsidized private insurance, the Affordable Care Act also expanded previous laws that helped ensure mental-health services for those people with coverage. Prior to 2008, insurers were allowed to provide less coverage for mental health and substance-abuse services relative to other services.

Everyone who needs medicine—to avoid unintended pregnancy, prevent infection, or treat disease—must receive the right drug, in the right dose, at the right time, at an affordable cost. Pharmaceutical Management supports countries in improving policies and regulations, enforcing compliance, and developing robust systems to procure medicines and supplies, assure their quality, store them securely, and transport them where they are needed.

History of medicine is replete with both serendipitous discoveries and horrific misadventures and the world today is deeply engaged in combating the latter. A study in the US revealed an estimated death of 2, 20,000 to 4 lakhs per year from medical errors and is the 3rd leading cause of death. Recognizing that health care errors impact 1 in every 10 patients around the world the WHO calls Patient Safety an endemic concern. The Patient Safety issues are all pervasive in the entire patient care process, systems, and sub-systems and across all specialties.

Nurses are positioned to contribute to and lead the transformative changes that are occurring in healthcare by being a fully contributing member of the interprofessional team as we shift from episodic, provider-based, fee-for-service care to team-based, patient-centered care across the continuum that provides seamless, affordable, and quality care. These shifts require a new or an enhanced set of knowledge, skills, and attitudes around wellness and population care with a renewed focus on patient-centered care, care coordination, data analytics, and quality improvement.

Nursing topics

Mental Health and psychiatric Nursing

Critical Nursing care

Holistic Nursing

Nurse Practitioners

Every day, in excess of 115 individuals in the United States pass on subsequent to overdosing on opioids. In the late 1990s, pharmaceutical organizations consoled the therapeutic network that patients would not wind up dependent on opioid torment relievers and human services suppliers started to endorse them at more prominent rates.

• Expanded Medicine of opioid pharmaceuticals prompted boundless misuse  of both prescription  and non-remedy opioids before it turned out to be certain that these prescriptions could indeed be highly addictive.

• Devastating outcomes of the opioid pandemic incorporate increments in opioid abuse and related overdoses, and additionally the rising rate of infants encountering withdrawal disorder due to opioid utilize and abuse amid pregnancy.

• Opioid overdoses spoke to more than 42,000 passings in 2016, more than any prior year on record. A normal 40% of opioid overdose passing's incorporated a medication opioid. On Opioid Prescribing inside the Medicare part D Prescription Drug program About 500,000 recipients got high measures of opioids, Almost 90,000 recipients are at genuine hazard. We will probably decrease opioid related passings 20% by 2020.

Opioids Drugs and Opioid Pharmacology

Pain Management

Behavioral Health

Opioid Overdose Prevention

Psychiatry